This Congress is a high level forum whose purpose is to analyze the value of the Spanish language as a cultural and touristic resource, as well as the impact that it has in the different economic sectors. Therefore, it is directed toward all of those players, both national and international, who are involved in the worlds of tourism and Spanish language education, as is the case with:

• Hotels Associations, which will be able to determine the value of the potentiality of idiomatic tourism; products, services or adjustments that will be included in their offerings, in accordance with that potentiality.

• Travel Agencies and Travel Agents, since tourism related to language learning assumes a sector of growing importance to their commercial package and with broad future perspectives.

• Publishing Houses, of materials for teaching the Spanish language to foreigners as well as of travel guides, for whom the Spanish language also comprises an important market niche.

• Universities and the Academic World, especially those who have or will have in the future a Spanish department. Also, those who are developing one currently and could share their experiences.

• Academies of Spanish Language Instruction for Foreigners, as another sector very interested in this expansion phenomenon and the economic importance of Spanish, as they are the principal beneficiaries.

• Embassies, Consulates, Tourism Offices, and Commercial Offices of Spain abroad, as centers of promotion of everything related to Spain and Spanish.

• Businessmen and Entrepreneurs that could develop business around the Spanish language or activities related to it, who may find in this Congress ideas, possible business partners… (Fit in this space info on the new technological channels)

• Public Administrations (Consulates, Town Halls..), in whose hands also lies the promotion of activities related to the teaching of the Spanish language.

• University Students or those holding Higher Degrees, whose subjects are  related to the Spanish language or who wish to educate themselves about the possibilities and alternatives that this Congress offers.